Friday, September 25, 2015

Repost: Modini shoes

A re-post from the artchives (original posting date 27 January 2012) - with the blog in its current form over six years old, I intend to dig up some of the older posts once in a while. I selected this one because I did not encounter interesting logos for a while - it's one of my favourites in this topic.

This is the type of creativity in logo design that I love: not too clever for its own good but a wonderful use of the main product, in this case shoes, to contribute to the visual effect in the logo. And let's face it: it is not that obvious to create an M from two stiletto heel shoes...

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