Tuesday, October 04, 2016

Autism Forum Switzerland

This is just one in a series of similar ads for the Autism Forum Switzerland. Quoting from the link: People with autism have difficulty properly assessing the visual expressions, gestures and feelings of other people. “Facial expressions” must be painstakingly learned like a complication foreign language. This campaign illustrates this using Chinese kanji characters resembling human faces. Each character has a meaning, such as loyalty, emptiness, empathy, sadness or loyalty. The characters were painted by calligrapher-artist Sylvie Xing Chen using tradition methods on Japan paper.

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