Sunday, January 05, 2020

Lego "doing it wrong"

Lego was one of my favourite toys in the sixties, but then we just got a big box full of pieces and let our fantasy run wild. When they later switched to sets of pieces meant to be put together to create a certain building, ship, or whatever, I felt they really went the wrong way. In a set of advertisements of a decade ago (by Leo Burnett), Lego seem to have realized that as well - with highly imaginative creations made out of their dedicated boxes, such as this spaceship from the Taj Mahal box.

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