Creative ads: The Art Angle

Before the re-start early this year, Creative Advertisements was one of the subjects of the blog. I will continue to feature them, in a mix of old and new, grouping them around themes. Today's theme is art-influenced advertisements. The image above was made with Photofunia. 

 

 

 

A clever advertisement campaign by Swiss ad agency Leo Burnett for the Samsung NX mini camera several years ago: with the slogan “For self-portraits. Not selfies.”, they tried to set themselves at a higher level than smartphones, and the choice of artists like van Gogh and Kahlo for the campaign works pretty well. 

 

 

 

The German car manufacturer Volkswagen has frequently found inspiration in art for their advertisement campaigns. Here is their take on Salvador Dali's style.

 

Kraft Els AG, an Art logistics company that makes sure that your artworks aren’t broke when they arrive - with a clever and fun illustration what would happen if you let their competitors move a Mondrian.

The pop-art style of Roy Lichtenstein is eminently suitable to include in advertising. This is one of the best, for Sunlight dish detergent.

 

The French company KelOptic found a fun and rather unexpected way to advertise the quality of their glasses - converting the post-impressionist strokes into a razor sharp image. The advertising agency responsible is YR Paris - and there's a whole series of them.

 

 

 

The Japanese car brand Mazda ran this advertisement that was obviously inspired by Picasso. One of the more subtle examples in today's post.

More Dali inspiration - with Lipton tea bags draped over branches in the style of the famous melting clocks.

Another artistic advertisement for Volkswagen - this time inserting their cars in one of Escher's most famous impossible world creations.

This Magritte recreation is one of a series of paintings made with fruit and vegetables for the kitchen appliance company Magimix. They were designed by Shalmor Avnon Amichay from Y&R Interactive, Tel Aviv.

 

 

When I kicked off this dozen of advertisements with van Gogh in a Samsung NX mini camera advertisement feauturing the slogan “For self-portraits. Not selfies.”, I already mentioned that there was a Kahlo one in the same series. Well, here she is.

 

 

We have seen Volkswagen insert their cars into an Escher creation - South African environmental protection organization  SANCCOB takes it one step further in their "save the penguin" campaign, by creating Escher like transformation motives on their subject. 

 

 

 

A really funny advertisement for the Van Gogh Museum cafe to end today's post - but the fun should not distract from the fact that it takes real creativity to come up with such a simple and effective ad.

Copyright statement: images of advertisements are considered fair use.