Before the re-start early this year, Creative Advertisements was one of the subjects of the blog. I will continue to feature them, in a mix of old and new, grouping them around themes. Today's theme is minimalism. The image above was made with Photofunia.
Volkswagen Touareg
The
famous German company Volkswagen tend to have some of the most creative
ads in the car industry, and this one is brilliant in its sheer
simplicity. You can just imagine the ad team around the table
brainstorming what image they can use to promote their all-terrain model
Touareg, when someone turns the VW symbol upside down....
Coca Cola Light Lemon
The product was not a success, but the ad was excellent: mainly a lemon peel in the shape of the C of the Coca Cola symbol.
KitKat
One
of the most minimal - and best - creative advertisements I have ever
come across. KitKat create a great play here on the shape of their
snack, the wording of their standard slogan, and the computer's pause
button. Sheer brilliance.
Scrabble
One of a series of advertisements that show the power of words in the
game of Scrabble in a clever way. This one is of course how you turn the
word pen into penguin on the board.
Greenpeace
A macabre but effective advertisement by Greenpeace to promote low energy light bulbs. The main text says "Ordinary bulbs are killing the environment" - hence the visual double meaning.
Seatbelts
A subtle advertisement campaign to wear your seat belts by advertising
agency Lg2 from Quebec (Canada). The seat belt of course covering the
implied year of death on the wearer's shirt.
Don't text and
drive
Beautiful in its simplicity, important in its message. As the small
print says: "You either see the letter or the girl - Don't text and
drive". Excellent advertisement from a 2013 Fiat campaign.
Citroen
A wonderful playful advertisement for an electric car by the French
company Citroen. The silhouetted shape suggests both the outline of the
car and the electrical plug - with the plug providing a play on words as
well, because the advertisement is plugging the new product.
Sensodyne
This French toothpaste advertisement has got to be one of the best
minimal ads I have ever seen. As the site where I encountered this gem
notes, the "protects" could have been omitted as well to make it even
more minimal.
Lego
When
I was a kid, I had tonnes of fun with Lego, the plastic building blocks
from Denmark. At that time, there were no prescribed sets and what you
should make of them, but you just used the blocks and your imagination.
This ad fits in with that state of mind perfectly - this simple
construction would have been an airplane for me as well in those days.
Dig2Go
Minimal, but it does take a moment to get the message for Dig2Go Audiobooks.... it is because they enable listeners to read with their ears.....
WTC Piano concert 2007
A perfect blend of the two parts of the theme, with the piano keys triggering the mental image of the twin towers.
Copyright statement: images of advertisements are considered fair use.
