Before the re-start early this year, Creative Advertisements was one of
the subjects of the blog. I will continue to feature them, in a mix of
old and new, grouping them around themes. Today's theme is guerilla marketing - constructing advertisements by using opportunities in real life.
The image above was made with Photofunia.
Buckle up!
When you already have a billboard, you can still go the extra mile to create something special - like in this advertisement for back seat seat belts. Use them -
or get catapulted out of your chair if you do not. Effective
in-your-face advertising.
Pantene
Using
an existing location as an integral part of a 3D advertisement is
highly creative - and this one from Shanghai for Pantene shampoo is one of the best I have
seen.
McDonalds
Creative
advertising using items already at hand in the street is a very
challenging prospect. This is one of the best I have seen so far:
McDonalds converting a lamp post into a free coffee dispenser.
Frontline
A
stunning ad by Frontline, one of the best sold anti-flea products, in
what must be one of the largest advertisements around. The drawback of
course is that you can only appreciate it from the higher levels.
Mondo Pasta
As so often, the trick is to spot the opportunity in the first place, like visualizing the ship's ropes as pasta - then it is just a matter of applying huge stickers and you're done.
YKK
I'm not 100% OK with this advertisement for YKK zippers, as it poses a safety hazard. But I have to grant that it is a brilliant display of creativity in advertising.
Miele
Another brilliant example of using a billboard with extras - in this case a balloon. A strong message about the sucking power of this brand of vacuum cleaners.
Nationwide Insurance/Coops Paints
Maybe the most elaborate guerilla advertising campaign, which must have cost a bundle and annoyed the people who normally park there (and of course annoying people is not a good thing in advertising), But it is clever.
Mister Clean
Simple and effective - just cleaning (or re-painting) one of the zebra stripes, add a sticker and you're done.
IWC’s Big Pilot’s Watch
Another example of having the eye to spot the opportunity, and the rest is easy an cheap. Simply love this one.
Durex
OK, one naughty one. All it costs is seven stickers and you have a fun advertisement that lots of people in the target group will see.
Jeep
The previous Creative Ads post was all about minimalism - here we have a prime example of that in guerilla marketing. Simply brilliant and brilliantly simple.
Copyright statement: images of advertisements are considered fair use.
