Creative ads: Using humor

Before the re-start early this year, Creative Advertisements was one of the subjects of the blog. I will continue to feature them, in a mix of old and new, grouping them around themes. Today's theme is humorous advertisements. The image above was made with Photofunia. 

Volkswagen

Using animals in advertising is a well-established way of doing things, but I have seldom seen such an original and creative version. Fun image, and spot on to convey the message. Excellent work by advertising agency DDB Tribal Berlin, Germany.

BOC90 Oven

This highly original advertisement plays with the big size of the oven they want to sell in a brilliantly creative and ultimately funny way.

Heinz hot ketchup

What a funny creative idea and excellent execution: promoting Heinz hot ketchup by imagining it as a preferred way to feed baby dragons... It does remind me how much I miss Game of Thrones.

IKEA Assembly Service

A perfect advertisement in many ways. It is simple, even minimalist. It uses optical illusions (one of my favourite subjects). It hammers home the message - better let the IKEA experts assemble the furniture. Last but not least, it shows a considerable degree of self mockery about the legendary difficulty to put IKEA furniture together right. Excellent work by German advertising agency DDB Tribal.

Volvo for Life

This creative ad for the Swedish car company Volvo is both hilarious in its concept and brilliant in its execution. Two thumbs up.

Weightwatchers

Simple, funny, and effective. Nice advertisement by Advertising Agency DraftFCB, German.

Kayaking Jumbo Peanuts

In itself, the idea is dubious - focusing on the possibility that the product can make one choke. But the absurd scene of an elephant performing the Heimlich maneuver on another elephant is done so well that you can't help but smile.

Utopolis

The "Reality sucks" campaign by the Utopolis group of cinemas is both creative and funny. Their realistic versions of iconic scenes from popular movies remind us why these  movies are not realistic, but a perfect escape from reality.

McDonalds Milkshake

McDonalds's advertisements are among the most inventive. Here they manage to bring a smile on your face, because you can vividly imagine this turning into a video.

Bose Headphones

In spite of the impending disaster, this is still funny - the noise cancelling headphones may work a bit too well....

Reporters without borders

An advertisement campaign that is both funny and creative. Agency Ogilvy & Mather created a series of shots for Reporters without borders to illustrate the theme "censorship tells the wrong story" by taking well-known political figures and pixelating out part of the shot to create the impression that things are going on which should not be seen.

Pedigree

Saving one of the best for last: a terrific idea to promote that Pedigree makes your dog stronger.

Copyright statement: images of advertisements are considered fair use.